Friday, January 9, 2009

99.FOOD PACKING BUSINESS

Food packaging is not just a means to storing the food your sell, it's a marketing tool as well. A well designed food package will influence buyers to purchase a product and increase product recognition through image. Adding special features to food and beverage packaging is another way to influence consumers to purchase your product over another.Important elements to consider when designing food packaging are the type of packaging, special features on the package and the graphic design of the product label. Making the most of food packaging may include.

The most common materials used by food packaging companies are aluminum, plastic and cardboard. Aluminum packaging works well for beverages, canned perishables and bakery items. Plastic food packaging has the most varying uses. Its structure works well for frozen perishables, fresh perishables, snack food, bakery items and more. Cardboard packaging works for frozen and fresh perishables, dry goods and more.Graham Packaging is a flexible packaging specialist that works with the food industry. Its customers include several companies with nationally sold products. Another food packaging supplier is Crown Holdings. Its packaging choices consist of aluminum, plastic and cardboard.

Designing food packaging is not an area to scrimp. The presentation of a food product can make or break it. Spending the money on a qualified expert is well worth it, if your food packaging helps a consumer choose your product over the one next to it one the shelf. When possible, ask for referrals from business contacts in order to find a reputable design consultant.Sealing and packaging food on-site can be achieved in a number of ways. Heat-seal food packaging equipment removes most of the air from packages, such as salad bags, to reduce spoilage and extend shelf life. Other food packing options for your assembly line include lidded containers, standup pouches, lamination roll stock and bags.

There are times when it’s good to think outside the box for food packaging options. If your product is one that won’t be consumed in one sitting, consider resealable food packaging. Other foods and beverages require tamper-resistant packaging.The colors, images and copy that appear on your packaging can make the difference between a sale and no sale. Take the DIY route on food packaging design and you risk making costly mistakes. This is where professional packaging designers come in. They study the marketplace and know what sells and what doesn’t in package design.

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